Casual users upload content occasionally, when they took a particularly good photo or to repost something they liked from another account. His ambitions for the platform are not many; his followers, either. Do you want to be popular on Instagram? So you must plan a strategy. From the photo and text you choose, to the moment you post, they must have a reason. Knowing what is the best time to post on Instagram can give you an advantage to gain an audience.
You did not know? Every Instagram account (and the content posted on it) is different, and that makes it difficult to collect accurate and reliable information about the platform. Later , a scheduling app for Instagram, analyzed more than 12 million posts in 2019 from accounts that have between 100 to 1 million followers, allowing the company to draw some basic conclusions. By no means are these statistics the final word, but they will give you a general idea of the best time to post your photos and videos.
With the analysis of the posts of 2019, on average, these are the best times to publish on Instagram:
- Monday: 6 am, 10 am and 10 pm EST
- Martes: 2 am, 4 am y 9 am EST
- Wednesday: 7 am, 8 am and 11 pm EST
- Jueves: 9 a.m., 12 p.m. y 7 p.m. EST
- Viernes: 5 am, 1 pm y 3 pm EST
- Saturday: 11 am, 7 pm y 8 pm EST
- Domingo: 7 a.m., 8 a.m. y 4 p.m. EST
In an earlier study, Later consulted a good number of social media managers about when was the best time to post, and most didn’t have many doubts: during their lunch break (11 a.m. to 1 p.m.) and in the afternoon. -night (from 7 pm to 9 pm). When doing so, you should also take into account your most active time zone. For example, if you are in New York City, but the majority of your followers are in Los Angeles, you may want to post according to the Pacific time zone, and not the Atlantic time zone. In general terms, it is better to upload your photos and videos during the hours when you are not working – when you go by bus or subway, when you have lunch, when you leave work – and not during the hours when the vast majority are fulfilling their tasks labor.
Like the best time of day to post on Instagram , finding the correct day of the week is also a challenge. Some research suggests that Wednesdays and Thursdays promote the most interaction, although anecdotal evidence from social media managers sometimes suggests otherwise.
Weekends tend to fail, depending on the type of Instagram account you are running, as well as the type of followers you have. If your Instagram account is aimed at your friends and family, for example, you may have better interaction on the weekends. But if you are looking to attract the attention of companies and businesses, you have to bear in mind that many of these are closed on weekends.
In general, it appears that posts made on weekends get less traffic than posts made on weekdays. However, if you are going to post “yes or yes” during the weekend, it would be better to avoid Sunday, since everything indicates that it is the day with the lowest traffic.
Find the “perfect” time
Ultimately, the only way to ensure the most accurate information for your publishing needs is to track and manage your own analytics. If you are the owner of a business, or have an account with many visits, you can use the Instagram analysis tool, which allows you to see what time and what days of the week there is a greater interaction.
In addition to the time frames, you will also be able to know other details about your followers. Instagram breaks down, for example, your location and age, aspects that are vital to understanding what type of content will perform best across the board.
If you want to take things a step further, start recording your data in a spreadsheet. With this, or even with a graph paper, mark your posts, when you shared them, and how many likes or comments you received in a 24-hour period. After all, the more data you have, the more informed you will be. And yes, friends: here, too, information is power.