Do you want more people to see your Instagram content? Wondering if hashtags can really help you with this?
Find out in this article 5 tips to get more views and reach.
Do hashtags increase views on Instagram?
Hashtags help Instagram understand what topics your content is about, they give context, and this could increase the likelihood of it appearing on a dedicated hashtag page or in relevant searches that can aid in the discovery of your content. But hashtags alone are not a tool to increase distribution or significantly change the amount of views.
Why this is important to social media marketers?
Researching trending hashtags to find the right combination of keywords and using third-party tools to track interactions with hashtags are part of the standard workflows of most social media marketing professionals.
The general belief was that hashtags really influenced the distribution of content and therefore could influence a content strategy.
Does it make sense to use them again?
Socialinsider launched an analysis of over 75 million Instagram posts published in the past year.
The study aimed to clarify whether or not hashtags increase views and how much value they provide to businesses.
Socialinsider confirmed that hashtags don’t affect distribution, as Mosseri said, and that the number of hashtags in a post doesn’t have a measurable impact on views.
But that doesn’t necessarily mean you’ll have to stop using hashtags.
As Socialinsider explains , hashtags are still vital to appearing in relevant searches , and they should still be a key component of your content, you just shouldn’t rely on them alone to increase views.
So what’s the way to get more exposure on Instagram without relying solely on hashtags?
Let’s see together 5 useful tactics to increase it.
1. Publish at the best time for your audience
One of the easiest ways to get more views on Instagram is to post content when your followers use the app.
By posting when your audience is active, you’ll have a better chance of grabbing their attention and getting more engagement.
To find out when your followers are active, use Creator Studio. Note that Meta updates these metrics all the time. It’s a good idea to review audience activity at least once every three months to make sure you’re still posting at the optimal times for your followers.
2. Share feed posts in Stories
To increase the possibility of views of your posts, in addition to publishing them on the feed, you can also share them in the stories. To encourage people to click, use stickers or CTAs that show them what to do.
3. Tell unique stories and experiment with format types
To increase engagement and views, you can create and weave compelling stories into your content strategy. Don’t just use boring product photos and copy, invent an out-of-the-box column, talk about interesting topics for your target audience, show backstage and everyday life scenes, use clear graphics in line with your brand to establish a true connection with them.
Produce More Reels: In late 2021, Mosseri announced that Instagram would focus on short format videos, since then, the platform has already rolled out a Reels tab, added Reels to the feed, and introduced new features and effects.
Create Carousels of photos and videos: the more details you show, the more curiosity and attention the public will devote to you.
4. Re-share the UGCs
Sharing user generated content (UGC) is a great way to connect with your community and increase views. Remember to tag the original creator in the post and ask for permission to repost!
5. Contest e Influencer Marketing
One of the best ways to get even more exposure is to organize a prize contest or hire influencers to showcase your products or services to their community.
And now it’s your turn!
Experiment with trends, feeds and stories, take advantage of what the platform offers you and with a little imagination try to test collaborations and initiatives to give more visibility to your content.