Arianna Chieli, a well-known fashion-infuencer on Instagram, fashion journalist and digital marketing expert, is the new digital strategist at 40Degrees, the full-service agency, led by Matteo Pogliani, completely dedicated to influencer marketing
Arianna Chieli, a well-known fashion-infuencer on Instagram, fashion journalist and digital marketing expert, is the new digital strategist of 40Degrees, the full-service agency, led by Matteo Pogliani, completely dedicated to influencer marketing.
Arianna Chieli is a highly experienced professional in the world of digital, dealing with it now since 2009, boasting a long career in the web, full of heterogeneous experiences that have allowed her to go through all the evolutions of the web.
A journalist, as we said, she uses the skills she has gained on social, creating social/web/TV formats and dealing with influencer marketing and brand journalism.
The collaboration between 40Degrees and Arianna Chieli stems from a common vision towards a type of content creation in which influencer marketing is used as a lever to tell stories, establish relationships and promote values in a synergistic way between brand and creator.
“My goal” – commented Arianna Chieli – “is to bring, in 40Degrees, a great creative contribution, with a focus especially in the development of new formats, following their evolution over time in line with trends, brands’ needs, creators’ peculiarities and users’ interest. With the rise of Reels and TikTok, we have before us a palimpsest to fill that offers many possibilities, and creating impactful and innovative content can be a value-add for everyone. Both for those who spend time there to entertain themselves and for those who, with the creator economy, work there.”
And if anyone in this early 2023 is beginning to question Influencer Marketing, it’s safe to say that the numbers say otherwise.
Influencer marketing is now an integral part of digital marketing, enabling companies to engage audiences, promote authenticity and trust. As The State of Influencer Marketing 2022: Benchmark Report notes, the industry in 2022 has grown to about $16.4 billion this year. This growth is supported by the continued success of TikTok, new social commerce features, and increasingly data-driven campaigns.
Estimates for 2023 are up, of course, and so the vision that Arianna Chieli will bring to 40Degrees, and to new collaborations, is absolutely in line with the trends. And after all, having gotten to know Arianna Chieli directly, her professionalism and her great ambition, it could not be otherwise.