How to become an instagram influencer?

How to become an instagram influencer?

You signed up on Instagram almost as a “game”, but now you are seriously thinking of taking advantage of the photographic social network to talk about topics that interest you closely and that could even make you money doing what you like best: sharing your experiences more beautiful with other people. If that’s actually the case, you obviously want to know how to become an Instagram influencer . Did I guess ? 

Well: in the article you are reading, you will find information that will be useful for transforming your passions into a possible job opportunity.

Clearly, to succeed in your intent, you must understand what kind of Instagram blogger to become and, therefore, what topics to propose to the audience that follows your profile: once this is done, you will have to implement strategies aimed at increasing the number of people who follow you. , so that we can attract companies and brands to collaborate with you.

However long the road to go may be, I encourage you to try it: with a bit of luck and, above all, a lot of effort, you might be able to complete your “business”. If you are ready to start, make yourself comfortable, take all the time you need to concentrate on reading the next paragraphs and try to implement the “tips” that I will give you. There is nothing left for me to do, except wish you happy reading and, above all, make you a big good luck for everything!

Preliminary operations

Before explaining how to become an Instagram influencer , you need to know what preliminary operations you need to do before you can do this. To begin with, you need to be subscribed to Instagram.

Then you need to  switch to a company profile , so as to have the tools and functions through which to analyze the statistics of your account, sponsor content and, of course, add the word Blogger to your profile.

To proceed, start the Instagram app on your  Android , iOS or Windows 10 device , log in to your account (if necessary), press the little man icon  located at the bottom right, press the symbol (≡) placed in top right and select  Settings>  Switch to a company profile from the menu that appears on the side.

Then press the blue Continue button   four times in a row and  create a page to connect to your Instagram account or select the  name of an  existing page (if you have one ready to use). To conclude, press the Next button , check that the contact information is correct, select the ones you want to show on your corporate Instagram profile and press the Finish button first  and then  OK to complete the operation.

I remind you that the category of the Facebook page that you have decided to link to it will be displayed on the profile (if you have created one at the moment, you can choose the category you prefer). If you want to change it, press the Edit profile button , tap the Category item and, in the Choose a category menu , select People , while from the Subcategory menu , select the Blogger item , so as to make it appear immediately under your name .

Choose what kind of Instagram influencer to become

Choosing what type of Instagram blogger to become  will affect the type of content you publish and the companies with which you will be able to interact for any commercial collaborations. In making this choice, however, take into account above all your passions and the activities you like to talk about.

  • Travel Influencer  – do you love to travel, visit new places, review hotels, holiday homes, hostels and similar places? In this case, you could exploit your passion for the world of travel in a real profession, so as to share the experiences made around the world with users who follow you on Instagram and, at the same time, earn something. Maybe you could also combine posts shared on Instagram with some articles published on your travel blog.
  • Food Influencer  – on social networks, including Instagram, food is one of the main protagonists. Recipes, dishes, restaurants, starred chefs … these are all “ingredients” that are of great interest to the public. If you too have a passion for food and want to use it to entertain users who follow you on Instagram, you can try becoming a food blogger. Also in this case, it would be advisable to create a cooking blog , so as to share recipes and / or in-depth reviews of restaurants and clubs of various kinds.
  • Fashion Influencer  – are you passionate about the world of fashion and online shopping? Would you like to become an Instagram icon in these areas? Even if the undertaking is anything but simple, this possibility should not be overlooked either.
  • Tech Influencer  – is reviewing technology products your greatest passion? Does the hi-tech world fascinate you? If so, you may decide to become a tech blogger and share your passion for technology on Instagram.

Increase the number of followers

After choosing what type of blogger to become, you must also try to increase the number of followers , so as to make your profile more attractive to companies and brands that may be interested in collaborating with you to promote their products and services. Here are some strategies that might help you do this.

  • Publish quality content regularly  – the quality of the content is an aspect that should not be underestimated if you want to increase the number of users who follow you on Instagram. Try to create posts that are captivating, well-researched, original and, above all, in line with the issues you usually face on the social network. If you are a travel blogger, for example, you could share posts to narrate your travel experiences and perhaps provide some advice on places to visit when you go to a certain tourist location. Clearly, you can choose to do this by sharing both “traditional” posts  and Stories and, when you have the opportunity to do so, even with direct .
  • Using hashtags correctly  – hashtags, i.e. words and phrases preceded by the # symbol on social networks, offer the possibility of increasing the degree of visibility of the contents posted on Instagram, as their function is to categorize images and make them appear in the internal search engine of the platform. In choosing the hashtags, I invite you to use the most popular ones of the moment (perhaps helping you with solutions such as  Top Hashtag , Websta , HashTags for Instagram ,  Top Tags , etc.) and, of course, also those most suited to the content of the photo or video posted.
  • Analyzing the statistics  – as I mentioned in the opening chapter  of this guide, after switching to a company profile, you can access numerous statistical data that can provide you with a “snapshot” of your account. By analyzing this data it is possible to get to know your audience better, understand what types of content work best and possibly the changes to be made to be more successful.

Clearly, while applying the “tips” I have just given you, it will be some time before you see a significant increase in the number of users who follow you. I recommend: do not make the mistake of giving up and try to work hard to achieve the goals you have set yourself to achieve.

Collaborate with famous companies and brands

If you are reading this point of the guide, you are obviously interested in  collaborating with famous companies and brands , so as to transform your blogging activity on Instagram into a potential source of income. If this is the case, you must first find a brand with which to start a commercial collaboration. The advice I want to give you is to find one that is as close as possible to your “world”, so as to propose content that is still interesting for your audience, despite being sponsored.

For example, if you are a travel blogger, it would be better to sponsor a service offered by a certain travel company rather than a sugary drink, which, on the other hand, could be a good product to advertise if you are a food blogger. To propose a collaboration to a company, I recommend that you first look for its profile on Instagram, follow it and send it a direct message in which you propose the collaboration (if the email dedicated to commercial collaborations is indicated on the profile, it is better to use the latter. ).

In the message, you must indicate to the company who you are, how many followers you have on Instagram (and possibly also on other social networks) and provide your contact details. Below you can find an example of a message to take inspiration from.

For the attention of [company name] 

Hello / Good evening, my name is  [name and surname] and I follow your Instagram account with great interest. I am very interested in your products and I think they may also be of interest to the public that follows me on social networks.

My account [link of your Instagram account]  Instagram counts [number of people who follow your account] followers and deals with the themes that somehow approach your products and services. For this reason I would like to offer you a commercial collaboration to advertise your content on my account. 

If you are interested, feel free to contact me using one of the following channels.

  • Email: [work email address] .
  • Mobile: [mobile number] .
  • Tel .: [telephone number] .
  • Skype Skype  name] .

 Waiting for your kind reply, I wish you good continuation and good work!

Signature [name and surname] .

If a company decides to collaborate with you, when you post content that has to do with collaboration, notify your users using one of the following hashtags:  #ad ,  #adv ,  #sp or  #sponsored . 

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