When it comes to your visual marketing presence, you’ve got a lot of different social media channels to keep track of. For example, you might have an active, organic presence on sites like Instagram and Twitter so that your brand is seen by as many people as possible. However, if your company hasn’t yet taken the time to update its visual branding or incorporate it into other marketing channels like a blog or website — then it may be time for a bit of an overhaul. After all, revamping your visual marketing presence is one of the quickest and easiest ways to improve the way that potential customers perceive your company.
If you want to start attracting more followers and engage new customers in a whole new way — let alone start building trust with them — then redesigning your visual marketing presence is a great place to start.
Read on for some expert tips on how to make your Instagram reels look like a pro in no time
What are Instagram Reels?
An Instagram reel is a slideshow that displays your company’s most recent photos and also includes text or captions that give information about the images. Reels are ideal for brands who want to showcase their content in an engaging and visually appealing way. With a well-designed reel, you can attract new followers, increase engagement, and gain trust from your audience by making them feel like they’re getting access to an exclusive personal experience.
1: Make It Easy for People to Engage
One of the key elements of an effective Instagram reel is making it easy for people to engage with it. If your photo gallery is too complicated or time-consuming for social media viewers to navigate through, then chances are they won’t take the time to look through all of your recent posts. To make things easier for social media users, include quick links on each image so that they can easily share them on their own feeds or comment on the individual post.
2: Use Photos That Meet Your Audience’s Needs
If you want visitors from different places around the world to find your brand interesting — then you need to make sure that your photos represent their needs and interests. For example, if you sell products related to fashion, then you should use pictures of fashionable people in your reel. If you do this correctly, it will show potential customers why they should choose your business instead of one of its competitors. And make sure to keep it personal
How long are instagram reels?
Instagram reels can be as short or as long as you want them to be, but most people will use a reel that’s somewhere between 2-3 minutes.
How do reels work instagram?
An Instagram reel is a collection of videos featured on an individual’s profile. It can also be considered an iPhoneography reel, which usually includes raw and unedited footage from the day-to-day lives of people in your life. Think: mundane daily routine shots that are meant to showcase your character. Users can either share their own reels or search for others with similar content on Instagram Stories. They also have the option to follow a person who has recently posted a new reel.
How to make a reel on instagram
The first step to creating a reel on Instagram is to find inspiration. Check out our feed for some ideas of what other popular brands are doing. But you can also start with something like this: Create a collage of your best work for the week, month, or year that you’re looking to promote. If you want to go really old school, try building a wheel of fortune using photos from different times in your career. You’ll be amazed at the number of people who will scroll through your wheel and get excited about the story behind each one! Next, add a caption that introduces your brand and gives people a taste of what they can expect if they follow you.
How to post a reel on instagram
The first thing you need to do when creating an Instagram reel is to make sure that it contains your brand’s personality. Remember, not everyone has the same vision of how your company should be represented visually. It can be difficult to get a handle on what your ideal audience wants or expects from the images that you choose, so create a personal aesthetic for yourself and stick to it. For example, if your company is a luxury lifestyle brand with a retro-chic vibe — then go ahead and use retro filters in your videos and choose colors like white, yellow, and black to keep things sleek and sophisticated. If you’re still feeling uncertain about how to make your Instagram reel stand out in a crowd — then two good places to look are YouTube tutorials and Pinterest boards. There are plenty of ideas out there for makings reels that work for any type of business — just find one that matches up with what your brand needs and take inspiration from the idea!
What makes an Instagram reel successful?
If you’re wondering what makes an Instagram reel successful, then it can be boiled down to the following four elements:
- Keep your content relevant
- Use auto-advance to create a seamless experience
- Incorporate calls-to-action into every frame
- Add personal touches that make each reel unique and memorable