Twitter 2023 begins with a new layout, strongly desired by Elon Musk, that is very reminiscent of TikTok. But there are other innovations, some already active and others on the way, that are increasingly defining the new Twitter 2.0.
While we wait to see if, and when, Elon Musk will indeed leave the role of Twitter CEO, the platform now in the Tesla owner’s hands has introduced some recent innovations and more revolutionary ones are on the way.
After the outcome of the poll he convened, through which users expressed the opinion that he should leave the role of CEO of the company he recently acquired, Elon Musk does not seem to pay much attention to it, indeed.
At the moment the company’s heavy-handed process of restructuring continues and, at the same time, so does the process of revolutionizing the platform itself.
Yes, we are talking about revolution in the sense that some of the announced innovations are likely to change Twitter radically, to the point of making it look like something else.
In addition to everything that has happened in the past two months since Elon Musk became Twitter’s owner, the intent here is to highlight what has been introduced since then and what is to come.
That’s right, because this past weekend Elon Musk, as is his wont, in a tweet announced some important news that, in part, will come in the next few days and in part in the next few weeks.
Easy swipe right/left to move between recommended vs followed tweets rolls out later this week.
First part of a much larger UI overhaul.
Bookmark button (de facto silent like) on Tweet details rolls out a week later.
Long form tweets early Feb.
– Elon Musk (@elonmusk) January 8, 2023
And let’s start with the news coming in the next few weeks, in February, the one most revolutionary in terms of the effects it will have.
Twitter and long-form tweets
As soon as you arrive at Twitter, you know that Elon Musk has drafted his plan called “Twitter 2.0.” This plan, after the company’s robust reorganization (which led to the layoff of more than 60 percent of its employees) aimed to lengthen the number of characters available to compose a tweet, currently stuck at 280 characters.
Here’s what the options above might look like.
PS. Designs are early and basic. There’s a lot more we want to do with longer form content on Twitter. This is one way we’re thinking about a first step. Having said that, all feedback is welcome, so let us know what you think! pic.twitter.com/XOzR433w7R
– Andrea Conway (@ehikian) December 6, 2022
Basically, long-form tweeting is introduced, and Twitter designer Andrea Conway recently unveiled some screenshots of what the new feature will look like. What is not yet known is whether the characters available will be 2,500 or 4,000, as stated by Elon Musk in recent weeks.
Obviously, as revolutionary as it is, this is a feature that divides, in opinion, Twitter users.
#ElonMusk confirmed to a user today the intent to extend characters from the current 280 to 4 thousand.I don’t dispute the usefulness of having more space, but if there is a distinguishing feature of #Twitter it is this. Extension means being like the others.#socialmedia
– Franz Russo (@franzrusso) December 11, 2022
Twitter and the new For you interface, TikTok-style
Another new feature, which Elon Musk announced, will have a fairly obvious impact on Twitter’s layout. Basically, one of the Tesla chief’s big fixations, starting today, and only for iOS devices at the moment, to switch between recommended tweets and tweets from followed accounts will be enough to move left and right. This is a new user interface that has nothing to do with the current one.
As announced through the Twitter Support account, starting today there will be a default setting called For you – For you, replacing the current Home, which will define the algorithmic feed, and then there will be a section called Following – Followed, which will define the reverse chronological feed. Gone is the little star (still visible on Android and the web version) and which allowed switching between the two feeds, although it remains always possible to switch to the chronological feed.
Switching between the two feeds is made possible by a left and right “swipe.”
You will not miss the heavy analogy with TikTok which, in the same form, offers a switch between “For you” and “Following” modes.
See the Tweets you want to see. Starting today on iOS, swipe between tabs to see Tweets recommended “For you” or Tweets from the accounts you’re “Following.”
– Twitter Support (@TwitterSupport) January 11, 2023
The “For you” and “Following” tabs replace “Home” and “Latest” and will be pinned to the top of your timeline so you can easily switch between them. Swipe to switch timelines instead of tapping the ✨ icon.
– Twitter Support (@TwitterSupport) January 11, 2023
So, “For you” basically repurposes the feed of the old “Home” setting, i.e., tweets from accounts you follow in no particular order, interspersed with tweets from accounts that the algorithm suggests because it’s possible they might like them. Important news, worth noting, is that even if you close the app having chosen the “Following” setting, once you reopen it you will always be returned to the default setting, “For you.”
Twitter and the new bookmarks
And then, always one of Elon Musk’s staples, there’s a new feature coming soon regarding bookmarks, the ability to save tweets. And from what Andrea Conway always anticipated, it will be possible to save a tweet by clicking on the icon, again the same one, which is very reminiscent of the one already on Instagram, in the upper right corner.
looking at making it easier to bookmark a tweet from tweet details pic.twitter.com/mXom2zFkxS
– Andrea Conway (@ehikian) January 6, 2023
Once the tweet is saved the same icon changes color, a reminder of the saving. This new feature will arrive within the month of January.
Twitter, the new badges and public views.
Among the new features already adopted, for all users, are badges with different colors: blue for all Twitter Blue subscribers (not yet available for all users), gold for businesses, and gray for institutional accounts.
And then, recently, the views of each piece of content were made public on each tweet. This is also a very divisive news among users that was actually already available in the Analytics section but not public. Making it public for everyone, in fact, is not a good idea as it accentuates, incontrovertibly, the huge distance between the views and the interactions that a single piece of content is capable of attracting. A huge distance that is also likely to cause negative effects.
The Twitter Awards
And again, among the upcoming innovations is an enhancement of Twitter’s internal search engine, which is actually never used as it should be and which Elon Musk has put in his sights.
Here’s the list of Twitter Awards: https://t.co/PpgHebBWD6 pic.twitter.com/BePDVAkzhy
– Jane Manchun Wong (@wongmjane) January 5, 2023
And, finally, there is news that is mostly about creators, when it seemed that Elon Musk’s new management had completely forgotten about them. Basically, the usual well-informed Jane Manchun Wong has discovered that Twitter is working on a system of stickers, then stickers, that users can purchase to reward the creators of their tweets. This is a feature that is very similar (for some the same) to the one already adopted on Reddit.
And we stop here with this brief roundup of new features, already concrete or coming soon, that show us how much Twitter is actually changing.
One thing that everyone has already been noticing for the past few weeks is that Twitter’s algpritmo is pushing more and more toward a setting that is similar to that of TikTok. It is therefore trying, in the setting that will be called “For you” mentioned above, to push content from accounts that you don’t follow because it believes that you might like them. A setting also adopted by Instagram and Facebook.
We will see what happens.